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Going for Gold! A Complete Marketing Strategy for Speakers
by Susan Sweeney ; Cathleen Fillmore
Binding: Paperback, 221 pages
Publisher: Elias Press
Weight: 0.82 pound
Dimension: H: 0.75 x L: 8.5 x W: 0.52 inches
ISBN 10: 0968426107
ISBN 13: 9780968426104
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Book Description:
Going for Gold! Covers the spectrum from A to Z from getting started to putting a customized Web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business.

Kick start your career as a professional speaker by following these 10 essential steps. Continue your path to the pinnacle and develop multiple sources of income. Leave your competition in the dust with this state of the art advice on marketing via your Web site.

Develop a dynamic promo kit
Warm up your cold calls
Maximize bookings by working with bureaus
Implement your own PR campaign
Determine what to charge and when to raise your fees
Multiply yourself with products
Form strategic alliances
Develop multiple sources of income
Increase traffic to your Web site
Find lists that target your prospects
Advertise online
Implement an online PR campaign
Stay on top of the search engines


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