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McQuail's Mass Communication Theory
by Dr Denis McQuail
Binding: Hardcover, 5th edition, 624 pages
Publisher: Sage Publications Ltd
List Price: USD $125.00
Weight: 275
Dimension: H: 0.75 x L: 9.2 x W: 0.57 inches
ISBN 10: 1412903718
ISBN 13: 9781412903714
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Book Description:
The Fifth Edition of this bestselling textbook provides a comprehensive, non technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

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