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McQuail's Mass Communication Theory
by Dr Denis McQuail
Binding: Paperback, 5th edition, 624 pages
Publisher: Sage Publications Ltd
Weight: 2.38 pound
Dimension: H: 1.4 x L: 9 x W: 7.4 inches
ISBN 10: 1412903726
ISBN 13: 9781412903721
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Book Description:
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

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