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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke (Library Edition)
by Michael Levine
Binding: Audio Cassette, Unabridged library edition, 9 pages
Publisher: Blackstone Audio, Inc.
List Price: USD $72.95
ISBN 10: 1433295644
ISBN 13: 9781433295645
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Book Description:
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

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