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Visual Merchandising & Display (5th Edition)
by Martin M Pegler
Binding: Hardcover, 5th edition, 400 pages
Publisher: Fairchild Pubns
Weight: 3.65 pound
Dimension: H: 0.75 x L: 11.3 x W: 0.56 inches
ISBN 10: 1563674459
ISBN 13: 9781563674457
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Book Description:
This new edition of the best selling text is for anyone in merchandising from store plannersand manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visualmerchandising and display, from classic techniques to the most avant garde developments.Using hundreds of textual and visual examples, the author reveals how to add interest towindow and interior displays, optimizing the retailer s image and the target market.


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