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Find a Niche and Scratch It: Marketing Your Congregation
by Robert L Perry
Binding: Paperback, 144 pages
Publisher: The Alban Institute
Weight: 0.35 pound
Dimension: H: 0.4 x L: 8.8 x W: 6.1 inches
ISBN 10: 1566992753
ISBN 13: 9781566992756
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Book Description:
Jesus was uniquely adept in the art of 'reading' people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.

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