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Web-Based Analysis for Competitive Intelligence
by Conor Vibert
Binding: Hardcover, 232 pages
Publisher: Quorum Books
List Price: USD $119.95
Weight: 117
Dimension: H: 0.75 x L: 9.44 x W: 0.46 inches
ISBN 10: 1567203191
ISBN 13: 9781567203196
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Book Description:
Responding to the needs of market researchers, business analysts, CI professionals, and others who understand and use the online information resources of the Internet, Vibert provides a structured set of frameworks to help solve business problems fast, successfully, and in real time. He explains how to use the content of specific Web sites to undertake specific tasks, and he provides academics and trainers with a powerful tool to help them develop the online analytical skills of their students, clients, and colleagues. The result is an important resource for executives seeking to protect their own knowledge while gaining insight about their competitors and for academics teaching in such fields as marketing, sales, and product development.

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