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Meaningful Not Mindless Marketing: 520 Ways to Win
by Doug Hall
Binding: Paperback, Revised Edition edition, 288 pages
Publisher: Clerisy Press
List Price: USD $17.95
ISBN 10: 1578603552
ISBN 13: 9781578603558
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Book Description:
In economic downturns, every marketing dollar counts. This book offers a powerful new approach to sales and marketing that multiplies the impact of every dollar invested and every hour spent working. Drawn from hard data on consumer, industrial, and business to business marketing, it describes how businesses can achieve sustained success by replacing meaningless marketing gimmicks with meaningful sales initiatives. Through more than 500 practical suggestions, readers learn how to effectively and efficiently market their services, products, brand even themselves.

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