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Message Management:: Effective Communications
by Jane Mobley ; Elaine Tatham ; Kelly Reinhardt ; Christopher Tatham
Binding: Spiral-bound, 40 pages
Publisher: American Water Works Research Foundation
List Price: USD $143.00
Weight: 45
Dimension: H: 0.75 x L: 10.8 x W: 0.56 inches
ISBN 10: 1583213686
ISBN 13: 9781583213681
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Book Description:
This workbook presents how to communication planning activities which are designed to help a water utility develop or revise a basic communication plan. Focus is on the specifics of communication planning: goals, objectives, strategies and tactics using a model based on history, current needs, and other factors unique to the utility. Utility Managers and their staff will find this workbook and accompanying CD ROM most useful, as research indicates 46 of water utilities have no formalized communications plan.

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