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Christmas Advertising Marketing and Display
by Martin M Pegler ; Retail Ad World
Binding: Paperback, 1st edition, 176 pages
Publisher: Visual Reference Publications
Weight: 2.15 pound
Dimension: H: 0.75 x L: 11.98 x W: 0.56 inches
ISBN 10: 1584710624
ISBN 13: 9781584710622
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Book Description:
This book is divided into two sections: the first gives you the best kept 'secrets' for window displays and interiors. The author takes you on a tour of only the best window displays. You ll see more than 200 photos and read what stores are doing to make this a successful selling season. The second section is an inside look at how retail stores and shopping centers prepare for the holidays. Learn how top retailers are enhancing their image and attracting customers, and getting them in the mood for holiday spending.

176 pages 9' x 12' 400 color images / softbound


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