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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
by Drew Westen
Binding: Paperback, 496 pages
Publisher: PublicAffairs
Weight: 1.05 pound
Dimension: H: 1.4 x L: 8.1 x W: 5.2 inches
ISBN 10: 1586485733
ISBN 13: 9781586485733
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Book Description:
Through a bravura tour of American political leaders and their appeals to the electorate, Drew Westen shows that Americans don't vote with their heads but with their hearts and that Democratic politicians had better wise up in their approach. The Political Brain is a serious and groundbreaking investigation into the role of emotion in deciding the outcome of elections. It looks at data across several presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a 'clinical' view of a number of campaign ads, debate lines, and personal profiles of the candidates who have sought to win our hearts.

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