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The Invisible Grail: In Search of the True Language of Brands
by John Simmons
Binding: Hardcover, 1 edition, 240 pages
Publisher: Texere
List Price: USD $27.95
Weight: 100
Dimension: H: 0.75 x L: 7.9 x W: 0.49 inches
ISBN 10: 158799156X
ISBN 13: 9781587991561
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Book Description:
The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element the holy grail that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest using the power of words.

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