Book Description:
Inside the Minds provides readers with proven business intelligence from C Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: 1. Dan W. Gladney, Chairman of the Board and Chief Executive Officer, Compex Technologies Inc. 'Back to Basics: 'Vision, Leadership, and Focus''; 2. Shola Oyewole, Chief Information Officer, United Therapeutics Corporation 'Defining the Role of a Chief Information Officer in Health Care'; 3. Karen R. Kemerling, Vice President and Chief Information Officer, HealtheTech Inc. 'The Twenty First Century Chief Information Officer'; 4. Clayton T. Larsen, Vice President, Marketing and Network Development, FUJIFILM Medical Systems 'High Tech Medical Marketing: It s Not as Easy as Everyone Thinks'; 5. Claude Hooton, Executive Vice President, Sales and Marketing, Baxa Corporation 'Think Like a CEO with the Customer as Your Boss'; 6. Gregory J. Gosch, Vice President, Marketing and Sales, Luminex Corporation 'Building a Team to Effectively Market Scientific Products'; 7. Dennis Rosenberg, Vice President, Marketing and International Sales, VNUS Medical Technologies Inc. 'Medical Device Marketing'; 8. Michael Stone, Executive Vice President, Schick Technologies Inc. 'Tailoring Marketing Strategies to a Specialized Health Care Market'; 9. David A Russell, Vice President, Global Marketing, Patient Monitoring, Philips Medical Systems 'The Changing Profile of a Health Care Marketing Professional'; 10. Shawn P. Fojtik, Chief Executive Officer, Pinyons Medical Technology Inc. 'Rising to the Many Challenges of Health Care Marketing'; 11. Mike Rude, Vice President, Human Resources, Stryker 'The Objectives of the Health Care Human Resources Role'; 12. Margery Ahearn, Vice President, Human Resources, Aspect Medical Systems Inc. 'Building a Pleasant and Productive Work Culture.'
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