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Book Description: This Audiofy audiobook chip packs Lloyd James's full 11.5 hour reading of 'A Branded World' on a tiny memory card. A single Audiofy audiobook chip, hardly larger than a stamp, holds a complete digital audiobook, and saves the last listening position automatically, unlike CDs. With an SD memory card slot or adapter like those for digital cameras this Audiofy audiobook chip can be played on Microsoft Windows and Apple Macintosh desktop computers or laptops (Microsoft Windows XP/2000/Me/98, or Apple Mac OS X 10.3.9 and above) or transferred to Apple iPod media players. Audiobook chips also move seamlessly to most Palm OS and Pocket PC handheld PDAs with SD expansion slots, as well as Treo and Windows Mobile 'smartphones' (Palm OS 5.2 or Windows Mobile 2002 and above)... Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

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