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Marketing Dynamics
by Brenda Clark ; Jennie Sobel ; Cynthia Gendall Basteri
Binding: Hardcover, 2nd edition, 784 pages
Publisher: Goodheart-Willcox Co
Weight: 4.2 pound
Dimension: H: 0.75 x L: 10.98 x W: 0.59 inches
ISBN 10: 1605250988
ISBN 13: 9781605250984
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Book Description:
Marketing Dynamics is the perfect text to introduce your students to the exciting world of marketing. The text is written in a lively manner and illustrated throughout with engaging photographs and informative charts and diagrams. Vivid explanations and classic examples help students learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the Four Ps: product, place, price, and promotion. The role of technology and the Internet are illustrated throughout. The text is organized into nine units. Each unit starts with a big question, which sets the goal for learning for the part.

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