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Wired Brown Land?: Telstra's Battle for Broadband
by Paul Fletcher
Binding: Paperback, 256 pages
Publisher: University of New South Wales Press
Weight: 0 pound
ISBN 10: 1742230032
ISBN 13: 9781742230030
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Book Description:

In this compelling account of the battle for broadband, former executive of the competing broadband company, Optus, Paul Fletcher tells the story of broadband network Telstra’s relentless campaign to maintain and increase its dominance, how Australia has failed to get the broadband they deserve and what needs to be done. This inside story reveals the commercial and political battles between two major broadband networks fighting for control in Australia. Drawing on 10 years of dealings with Australia’s key telecommunications personalities—supplemented by frank interviews both on and off the record—this story tells of one of the longest and high-stakes competitions in Australian business and government history.

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