Book Description:
Summary Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.Key Features Written by highly knowledgeable and well respected practitioners and academics in their field Provides practical insight and realistic answers to global and strategic problems Provides progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application specific view of global business Provides diverse channels of thinking, and gives historical and new perspectives on the factors that drive global strategy Provides insight into the BRIC nations and their rise to prominence within global markets Provides insight into the sociological and political climate that is shaping global markets by examining how nation states and firms conduct business in challenging markets The Authors Dr John McManus is Rushmore Professor in Management Sciences (USA) and Senior Research Fellow at the University of Lincoln (UK). He is the author of several business software and strategy related text books. Prior to becoming an academic, Dr McManus worked within the global software industry. Dr Don White is Dean of Faculty Business and Law, University of Lincoln.Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS). Neil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co author of several highly successful textbooks. Readership The readership for this book is aimed at key decision makers in multi national and corporate firms globally in both public and private ownership. Primary audiences include CEO's, senior managers, consultants, researchers and academics. Contents The rapid change in international and global business The market and competitive forces that shape international and global business The socio cultural forces that shape international and global business The forces that shape strategic effectiveness in global markets Emergent global and international business strategies Managing the strategic process in a global and international business environment Case study: China, India and Russia a strategic and market perspective within the global software industry Case study: evaluating the commercial aerospace industry of the BRIC nations Conclusions
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