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Horrockses Fashion: Off-the-Peg Fashion in the 40s and 50s
by Christine Boydell
Binding: Hardcover, 192 pages
Publisher: V & A Publishing
List Price: USD $45.00
ISBN 10: 185177601X
ISBN 13: 9781851776016
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Book Description:
Horrockses Fashions was one of most respected ready to wear labels of the late 40s and 50s. Founded in 1946 the company concentrated on the production of quality womenswear, beach clothes, housecoats and children's attire. Although produced in considerable quantities, the firm maintained an air of exclusivity with an emphasis on good quality fabrics especially cotton with custom designed patterns and couture styling. Horrockses' designs had a distinctive look, celebrated for their lively floral prints and full skirted summer dresses. The label also collaborated with contemporary artists such as Eduardo Paolozzi, Alastair Morton and Graham Sutherland to create alluring designs for their fabrics. Drawing together a wide range of archival material, ranging from magazine spreads to interviews with former employees and consumers, 'Horrockses: Off the Peg Fashion' tells the story of this iconic label and its role in the history of the British high street, while also exploring the connections between couture and ready to wear fashions in the post war decades.

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