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MARKETING AND RETAIL PHARMACY
by Colin Gilligan ; Robin Lowe ; Peter Cattee
Binding: Paperback, 176 pages
Publisher: Radcliffe Publishing Ltd
Weight: 0.49 pound
Dimension: H: 0.63 x L: 8.27 x W: 5.59 inches
ISBN 10: 1857752023
ISBN 13: 9781857752021
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Book Description:
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

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