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Economics in a Business Context (Business in Context)
by Colin Haslam ; Alan Neale ; Sukhdev Johal
Binding: Paperback, 3 edition, 257 pages
Publisher: Cengage Learning Business Press
List Price: USD $48.99
Weight: 133
Dimension: H: 0.75 x L: 9.62 x W: 0.58 inches
ISBN 10: 1861524005
ISBN 13: 9781861524003
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Book Description:
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.

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