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The Creative Sales Person: Ingenious Thinking to Generate Twenty-first Century Sales
by Ralph Monti
Binding: Paperback, 112 pages
Publisher: Special Interest Media, Inc.
List Price: USD $12.95
Weight: 36
Dimension: H: 0.75 x L: 8.42 x W: 0.49 inches
ISBN 10: 1884490727
ISBN 13: 9781884490729
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Book Description:
The new selling environment of the 21st century demands innovation and creativity. Competition is keener, the pace is more rapid, and customers are better informed and have more choices than ever before. The salesperson who takes a creative approach to selling will have the advantage. Asserting that everyone has potential to be creative, this book offers research, insights, and examples that show how even those who doubt their ability can tap into their creative cores. It demonstrates strategies and techniques that will foster innovation in all individuals, as well as their teams and organizations. Going beyond the typical focus on sales tactics, this resource advocates a creative path to sales excellence.

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