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Internet Marketing for Information Technology Companies: Proven Online Techniques That Increase Sales and Profits for Hardware, Software, and Networking Companies
by Barry Silverstein
Binding: Paperback, Second edition edition, 425 pages
Publisher: Maximum Press
Weight: 1.57 pound
Dimension: H: 0.75 x L: 9 x W: 0.58 inches
ISBN 10: 1885068670
ISBN 13: 9781885068675
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Book Description:
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how to guide shows how to make the best of a Web site, get the most out of online advertising and e mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.


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