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Find more info., search and price compare for My Sister's a Barista: How They Made Starbucks a Home Away from Home (Great Brand Stories series) by John Simmons Binding: Paperback, Revised edition, 192 pages Publisher: Cyan Communications Weight: 0.44 pound Dimension: H: 0.79 x L: 6.69 x W: 5.12 inches ISBN 10: 1904879276 ISBN 13: 9781904879275 Click here to search for this book and compare price at 40+ bookstores with AddALL.com! If you cannot find this book in our new and in print search, be sure to try our used and out of print search too! |
Book Description: My Sister's a Barista tells the Starbucks story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. In exploring the secrets behind its success, this book also tackles the wider question of what makes a successful brand. But ultimately it is a fascinating human story to inspire all of us. |
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