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E-Commerce and Entrepreneurship (PB) (Research in Entrepreneurship and Management)
by
Binding: Paperback, 166 pages
Publisher: Information Age Publishing
Weight: 1.1 pound
Dimension: H: 0.75 x L: 9 x W: 0.5 inches
ISBN 10: 1930608128
ISBN 13: 9781930608122
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Book Description:
The six papers presented in this volume explore underlying theory, approaches from other fields that could be applicable in an e commerce environment, extensions of existing theory, analysis of effective strategies, and empirical efforts to identify those factors that help us to understand how e commerce works, and their impact on entrepreneurial activity. Obviously, they cannot completely cover all the aspects of this new technology and the businesses it has generated. However, the opportunity to study e commerce during its early growth stage is limited, and it may be a long time before another technology of equal impact is invented. In addition, e commerce is and will continue to be a magnet to potential entrepreneurs. Thus, the degree to which academic research can make a meaningful impact may also be a function of the degree to which it can be published in a timely fashion.


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