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3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success (3g Marketing on the Internet: Third Generation Internet Marketing)
by Susan Sweeney CA ; Andy MacLellan ; Ed Dorey
Binding: Paperback, 7th edition, 216 pages
Publisher: Maximum Press
Weight: 0.95 pound
Dimension: H: 0.75 x L: 9.1 x W: 0.61 inches
ISBN 10: 1931644373
ISBN 13: 9781931644372
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Book Description:
For businesses that are either planning to launch a new e business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.


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