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101 Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site (101 Ways series)
by Susan Sweeney CA
Binding: Paperback, 2nd edition, 300 pages
Publisher: Maximum Press
Weight: 1.25 pound
Dimension: H: 1 x L: 9.1 x W: 7.4 inches
ISBN 10: 1931644624
ISBN 13: 9781931644624
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Book Description:

Full of practical, proven techniques and step by step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.


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