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Advertising Ratios & Budgets (Advertising Ratios and Budgets)
by Schonfeld & Associates Inc
Binding: Paperback, 200 pages
Publisher: Schonfeld & Associates, Inc.
Weight: 1.05 pound
Dimension: H: 0.75 x L: 10.8 x W: 0.59 inches
ISBN 10: 1932024255
ISBN 13: 9781932024258
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Book Description:
This detailed report covers thousands of companies in hundreds of industries with one historical year ad budget, this year ad to sales ratios and ad to gross margin ratios, as well as this and next year budget forecasts and growth rates. Use it to track competition, win new ad agency clients, or set and justify ad budgets. Includes industry and advertiser ad spending rankings. Bought by major advertising agencies, media companies, advertisers and libraries.

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