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George Lois: On Creating the Big Idea
by George Lois
Binding: Hardcover, 240 pages
Publisher: Assouline
Weight: 3.55 pound
Dimension: H: 1.1 x L: 12.1 x W: 8.9 inches
ISBN 10: 2759402991
ISBN 13: 9782759402991
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Book Description:
George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics recognize Lois as a pioneering avant-garde mover of the culture. In this mind-boggling archaeological dig into his ouevre, Lois discovers, and reveals, the influences on his unforgettable concepts as he probes the echoes in his mind s eye, tracing more than one hundred of his Big Ideas back to their origins. Each double-page is a visual tour de force, a blueprint of creative inspiration, and a journey of discovery that will keep your eyes shifting back and forth between each Lois concept and the seed that gave it life.

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