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Basics Design Format
by Gavin Ambrose ; Paul Harris
Binding: Paperback, 176 pages
Publisher: AVA Publishing
Weight: 1.1 pound
Dimension: H: 0.6 x L: 8.9 x W: 6.2 inches
ISBN 10: 2940373280
ISBN 13: 9782940373284
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Book Description:
Introducing the brand new, extremely visual BASICS series, which will eventually incorporate 5 titles, each representing a fundamental aspect of graphic design. Format, the first entry, concerns the physical dimensions of a product and the space one has to present the graphic elements of a design: the size of a book, the scale of a poster, the folds in a brochure. This instructive handbook examines in detail books, magazines, posters, direct mail, brochures, and Web pages to see how effectively they communicate, how appealing they look, and how strong an impact they make on the user. The original ideas showcased throughout are inspirational.

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