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The Fundamentals of Typography (Fundamentals (Ava))
by Gavin Ambrose ; Paul Harris
Binding: Paperback, 1st edition, 176 pages
Publisher: AVA Publishing
Weight: 1.32 pound
Dimension: H: 0.71 x L: 8.98 x W: 7.72 inches
ISBN 10: 2940373450
ISBN 13: 9782940373451
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Book Description:
A beautiful, incisive introduction to the use of type

* Packed with great examples from leading design studios
* Introduces students to type and offers inspiration for working creatives

The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.


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