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Process-based Strategic Planning
by Rudolf Grünig ; Richard Kühn
Binding: Hardcover, 4th edition, 381 pages
Publisher: Springer
Weight: 1.5 pound
Dimension: H: 0.75 x L: 9.4 x W: 0.5 inches
ISBN 10: 3540327541
ISBN 13: 9783540327547
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Book Description:
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.


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