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The feminisation of public relations: Why males avoid the profession
by Greg Smith
Binding: Paperback, 220 pages
Publisher: VDM Verlag
List Price: USD $110.00
Weight: 75
Dimension: H: 0.75 x L: 8.5 x W: 0.51 inches
ISBN 10: 363916475X
ISBN 13: 9783639164756
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Book Description:
There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity ? a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long term effects of this global trend might be.

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