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Adidas Factory Outlet: Architecture And Design (German Edition)
by Wulf Partner ; Princeton Architectural Press
Binding: Paperback, Bilingual edition, 105 pages
Publisher: Birkhauser
Weight: 0.93 pound
Dimension: H: 0.47 x L: 8.19 x W: 8.11 inches
ISBN 10: 3899860411
ISBN 13: 9783899860412
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Book Description:
The dynamics of the brand finds expression in the arrangement and rhythm of the single buildings. A curved yet compact 'Corporate Architecture' has been created.

The design, resulting from an architectural competition, combines advanced urban-architectonic concepts with the corporate identity of adidas. The primary building materials of exposed concrete and industrial glass also determine the reduced yet clear, swinging atmosphere of the interior. The integrated communication concept by L2M3 Kommunikationsdesign and jangled nerves with guiding system and medial mirroring also reflects the branding measures of this extremely successful sport article manufacturer.

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